A Look Inside

By Victoria Mione

Bloomberg News’ horseshoe-shaped building in Manhattan holds a tank with 22 koi fish not only symbolizing prosperity, but also the 22 original terminals the company first sold.
A terminal is software that is used to monitor market data on an electronic trading platform.

Besides news, the system also provides price quotes and messaging across the network.
Financial and business offices are often stereotyped as boring with drab cubicles and afternoon meetings by the watercooler. But this workspace offers quite the contrary. At Bloomberg News, the office is a lively representation of economics and enterprise.

Picture the hustle and bustle of Grand Central Station, and the professionalism of Wall Street. Then add in modern technology and free snacks for employees and guests. Chances are, you’re at the office of Bloomberg News.

Everything on the building’s 29 floors has meaning, according to Catherine Whelan, recruitment coordinator.

Murals of the faceless represent different people working towards one goal. While the red and green lights over the elevators depict its direction. In addition, the meeting rooms are named after cities, with the terminal count printed on a transparent window.

Of the 250 offices Bloomberg occupies, New York City is one of its biggest along with London, Tokyo Beijing, and Singapore.

“Some [offices] have 19,000 people; some have two people,” Whelan said during a special tour and Q&A session with the Boyd Journalism Workshop..

Bloomberg News was founded in 1990 by Michael Bloomberg, who would later go on to become mayor of New York, and journalist Matthew Winkler as way to deliver financial news to investors. Twenty-seven years later, Bloomberg News remains a global superpower in broadcasting economic reports to companies worldwide.

“I think one of the best things about our news organization is that we work so collaboratively, so across different platforms,” Whelan added.

During the visit, Whelan also explained the process of developing a story — from the start of it popping up on the terminal, to it being published and broadcast on television and radio in real time.

“Michael Bloomberg wanted to make this machine to help people look up bond prices,” said Gabrielle Coppola, an auto reporter. “We’ve kind of gone through different phases in expanding and narrowing all the things we cover. We’re focused on business, but people say ‘oh, business is boring,’ but business is so many different things.”

For Bloomberg News, that entails markets, tech, politics, and pursuits.



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